Growing up in one of the roughest neighborhoods in Atlanta, Ga “The Bluff” near NorthWest Atlanta is a place known from racial tension, crime, and drugs; however, many citizens call it home. Seven4Seven Urban wear is recognized by the address  of creator’s Jasmine Douglas grandmothers’ home in The Bluff. This home is where generations of the Douglas were born and raised. Sadly, the family lost their loved one to cancer in 2006, but the address 747 still stands over 35 years and will continue to live on.
Turning a bad situation in a business, Jasmine created her own clothing line called Seven4Seven. This is the first design that is followed by the popular saying “HollyHood” signed off with a star. This vintage, urban wear mission is to guarantee the customer comfort while wearing the clothing. Maybe you’re in need for a trip to the gym and don’t have proper attire? Well Seven4Seven will keep you feeling warm and looking great while you break a sweat.
Seven4Seven’s website is under construction, but you can follow on Twitter at @MadmJazzyPhr3sh or via Facebook under “Jasmine Douglas” if you’re looking to make purchase, the hood is always bunkin’.